Oracle has been making big strides in the area of content management. A recent press release touted two new products, Oracle Content Database and Oracle Records Database (or just Content DB and Records DB, for short). In short, Content DB allows you to use a single Oracle database instance as a repository for all kinds of unstructured data, and gives you the ability to use powerful tools like SQL and database privileges to query and manage that data. Records DB offers additional lifecycle management utilities that allow you to apply policies for document auditing, retention, and disposal to meet regulatory compliance obligations.

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The number two seems to be dominating the headlines and vendors’ marketing strategies at present. Nearly every major IT technology suddenly has a 2.0 tagged on the end of its name. This, in turn, has led to conferences, books and seminars touting the latest 2.0 technologies and architectures. Is this all marketing hype, or is there some value in understanding what’s special about these technology advances?

It all started with Web 2.0, which has its origins in a series of Web development conferences started in 2004 by O’Reilly Media and MediaLive International (now owned by CMP Media). The objective in creating the concept of Web 2.0 was to identify and bring together a set of technologies that represent a new way of deploying Web applications that are not only more powerful, but also easier to develop and use.

Another key aspect of Web 2.0 is that it represents a disruptive set of technologies that shift the b ...